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Blog Post Formatting: What Matters Most?
Gone are the days when users were happy to digest pages of content at a time. Even devoted fans of popular blogs appreciate shorter posts that allow them to get in, be engaged, get informed and get...
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Why Blogging Matters for B2B Businesses
You can’t write, you don’t have anything interesting to say and you don’t have an audience anyways…so why should your small, B2B company have a blog? Fear not! There are several very good reasons, and...
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Business Blogging Statistics for 2012
Marketers clearly understood the value of social media marketing in 2012, but did you know that blogs are really the core of social media marketing? One statistic from Actionable Marketer shows that...
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Updating Your Business Blog Means Valuing Your Brand
For consumers who follow the blogs of the brands they support, it is frustrating when a company’s blog just “drops off”, meaning the once-steady flow of content seemingly just stops. Brands that fail...
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Can You Get a Google Penalty for Short User Comments?
Last year, it was confirmed by Google that there are in fact penalties for site owners who allow users to put spam in their comments. In a previous era of SEO, some site owners may have kept spammy...
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Need to Boost Authority? Try Guest Bloggers
If you have a goal to increase conversion rates but are not sure your site is viewed as authoritative, one way to boost your credibility (with readers and with search engines) is to ask others in the...
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3 Things Every Guest Blogger Needs
Recently, we explained the best practices for choosing a guest blogger. Now that you have found one or more expert guest bloggers to write for your site, it’s time to be a good host to your new guests...
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Survey: Blogging is now “Critical” to the Success of Businesses
Our advertising agency in Austin has long advocated the importance of every business properly maintaining a blog; in fact, we provide blogging as a service to make the process easier. Now, there are...
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Guest Blogging or Paid Links? Giving Google the Right Impression
Our Houston SEO blog has often touted the virtues of guest blogging. Putting guest bloggers on a site can boost its credibility, both with readers and with Google alike. Despite this, sites with a...
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Google Warning: Don’t be a Guest Blogging Spammer!
As our Houston SEO blog has shared before, guest blogging is a widely used strategy for brands that want quality backlinks, as well as enhanced exposure among their target audiences. Effectiveness...
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3 Signs Your Blog is Failing
Does your blog need a fast intervention, before it fails altogether? Difficult as it may be to accept, simply having a blog for your brand isn’t going to automatically prove to be successful, if you...
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3 More Reasons Your Blog is Failing
If your blog is suddenly failing to bring in traffic or has begun to fall in search engine rankings, there are many reasons this could be the case. Recently, our Austin SEO company shared three of the...
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